8/30/2023 0 Comments To write copy![]() ![]() ![]() This means that many copywriters who spend all their time writing copy will need to add "AI copywriting expert" to their skillset. In fact, we wrote an entire post about it.ĪI can write copy, but the copy it writes needs to be monitored by humans. Since we developed one of the most popular AI writing tools, we get this question a lot. Will AI replace copywriters?ĪI tools that may replace some copywriting tasks What you write as a copywriter may be entertaining or even inspiring, but if it’s not convincing, it’s not going to do its job. As much as you will need to use your imagination and creativity in this job, copywriting is not just creative writing. A copywriter generally writes shorter advertising copy that is designed to prompt immediate action.Ī copywriter is not a creative writer. A content writer writes longer form educational and informative content with the goal of creating awareness, engagement, and preference for the brand over time. With content marketing being the flavor of the decade, it can be easy to confuse being a copywriter with being a content writer. There are two important professional distinctions you should know about being a copywriter:Ī copywriter is not a content writer. The average Bureau of Labor Statistics Copywriter earns an estimated $80,777 annually. Copywriters are professional writers who are responsible for writing promotional materials like landing pages, emails, promotional ads, and websites, which must be compelling and effective to reach the intended audience. ![]()
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